Your Internet survival guide

The Internet is our current new frontier and, as such, it can be a dangerous place for inexperienced users. The new information highway spans most countries in this world and each country has different laws and cultures. This makes it very difficult to regulate behaviour or to enforce any laws. As a result, you will encounter many unscrupulous people on the Net. You will have to be careful not to get caught up in one of their scams, especially when you are still new to this environment.

Internet Scams.

In the past few years the Internet has changed dramatically. Once it was a friendly "country town" environment, where people were always willing to help each other. Now, it has become a busy metropolis where everybody seems to be after your money. The friendly people are still there, just harder to find, and you have to remember to keep your hand on your wallet in order not to lose it.

I get offered a "Get rich quick" email at least once each day. Most of them are illegal in Australia as well as in many other western countries. More importantly, none of them will make you rich. If anyone implies on their web site, that it is easy to make lots of money on the Internet, they only say this because they are interested in your money. This does include most sites which use the previous sentence to try to convince you that their money making scheme is bona fida. You can find more info at Internet scams and Successful Web Site Development.

So remember, what ever people say, if they talk about making easy money on the Internet they are after your money. In our case we hope to make money from you as well. Just read the next section, to understand how we intend to profit from you.

How do companies make money on the Internet

When ever someone offers you something for free, you can bet they want something in return. Many are already happy if you visit their web site. This web site operates on this principle. If we get enough visitors we can make a bit of money of our web site by selling advertising space.

Other sites only give away freebies in return for your email address. That's OK, if they are honest about what they do with your email address. On our Knox-webmall site, we have several places where we ask for your email address to send you updates about our site or other information. That way, we can encourage you to come back to our web site and we can add a few polite advertising messages as well.

Direct advertising by email is so hot at the moment, that new mailing lists come online almost every day. Daily joke lists and freebie update lists are the most popular. Every serious Internet marketing agency uses several of these so-called opt-in mailing lists. You opt in to receive their advertising, as opposite to them having to send unsollicited emails to their prospective clients.

Getting your email address is also the first and most important step for anyone interested in selling you something. Having your email address allows them to send you friendly reminders about the real or supposed benefits of their product. For as long as it takes for you to make up your mind.

Unfortunately, this slightly more aggressive email marketing approach is also extremely popular by the more dubious operators on the Internet. Every time you give someone your email address to download a free program or a free graphics you run the risk of getting on a new mailing list soon to be sold to hundreds of less scrupulous internet marketers. So, if someone asks you for your email address and you are sure you do not want to receive any emails from that person, give him your special junkmail address. Just use any of the free email services if you do not have a special junkmail address yet.

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