GLOSSARY OF TERMS ...
OZ-ESMART EMARKETING SERVICES
A|B|C|D|E|F|G|H|||J|K|L|M|N|O|P|Q|R|S|T|U|V|W|X|Y|Z
A
Ad: A graphic or a banner on a web page that when clicked on, takes the
visitor to another site.
Authentication: A technique by which access to Internet or Intranet
resources requires the user to identify him/herself by entering a username and
password.
B
Bandwidth: Measure (in kilobytes of data transferred) of the traffic on
the site.
Business-to-business (B2B): Transactions between two companies.
Business-to-consumer (B2C): Transactions between a company and
individuals or other consumers.
Business-to-government (B2G): Transactions between a company and
government bodies and agencies.
C
Campaign: A marketing term referring to a distinct marketing activity,
such as direct mail, banner ads, pay-per-click ads, etc.
Click through rate: Percentage of users who click on a viewed
advertisement. This is a good indication of the effectiveness of an ad.
Conversion Rate: The percentage of orders generated per click-through.
Cookies: A small piece of information a web site leaves on a visitor's
computer when the visitor visits a site. Cookies are used to remember
information about a visitor to be used at a later time.
Customer Relationship Management (CRM): A business approach that
integrates every facet of an organization's software or other operations that
involve securing, serving and retaining customers with the goal of customer
satisfaction.
D
Digital Certificate: Electronic document that authenticates the identity
of the holder for conducting electronic transactions. A certificate usually
contains a name, a serial number, a public key, an expiration date and the
digital signature of the Certification Authority.
Digital Signature: Used to verify the author and integrity of an
electronic document, e.g., an e-mail message.
Domain Name: The text name corresponding to the numeric IP address of a
computer on the Internet (i.e., www.yourcompanyname.com).
Domain Name Server (DNS): Translates a numerical Internet Protocol
address into an easily remembered alphanumeric name.
Domain Name Suffix: The three digit suffix of a domain can be used to
identify the type of organization. For example:
.com = Commercial
.edu = Educational
.gov = Government
.net = Network
.org = Organization
E
eCommerce: The conducting of business communication and transactions over
networks and through computers. As most restrictively defined, electronic
commerce is the buying and selling of goods and services, and the transfer of
funds, through digital communications. However eCommerce also includes all
inter-company and intra-company functions (such as marketing, finance,
manufacturing, selling, and negotiation) that enable commerce and use electronic
mail, EDI, file transfer, fax, video conferencing, workflow, or interaction with
a remote computer.
E-Marketplace: A company, service provider or association that brings
together buyers and sellers in one virtual place, where participants can reduce
costs and reach new customers.
E-Procurement: Using the Internet or other electronic vehicles for
purchasing functions.
Extranet: An extension of a company's intranet out onto the Internet,
e.g. to allow selected customers, suppliers and mobile workers to access the
company's private data and applications via the World Wide Web.
F
Filters: A means of narrowing the scope of a report or view by specifying
ranges or types of data to include in or exclude.
Forms: HTML pages that gather information from users and pass these
variables back to the server.
File: Transfer Protocol (FTP) - Application protocol for moving, copying,
renaming and deleting files from one computer to another, most commonly from Web
server to client.
Firewall: System to prevent unsanctioned access to and from a private
network.
G
Gateway: A point of interconnection between one electronic network and
another.
GIF: Graphics Interchange Format is an image file format commonly used in
HTML documents.
H
Hit: An action on the Web site, such as when a user views a page or
downloads a file.
Home Page: This is the main page of a Web site and usually provides
visitors with an overview of the site and links to the rest of the site.
HyperText Markup Language (HTML): The language used to create and define
a WWW web page. This language is used to define the locations and
characteristics of each element of the page.
HyperText Transfer Protocol (HTTP): A standard method of transferring
data between a Web server and a Web browser.
Hypertext Link: Navigation link embedded in Web pages that enables a
browser to 'jump' to different parts of the same document or to other Web pages
or sites.
I
Internet: Interconnected networks that link computers around the world,
using TCP/IP.
Internet Protocol (IP): Protocol for sending data from computer to
computer on the Internet.
Internet Service Provider (ISP): A company that provides other companies
or individuals with access to, or presence on, the Internet.
Intranet: Private network using the same protocols as the public Internet
for internal use by the staff of a single company or enterprise.
IP Address: A 32-bit number, dynamically allocated by the server,
identifying each sender or receiver of information connected to the Internet.
J
Java: Programming language based on C++ and developed and trademarked by
Sun Microsystems, for writing object-oriented applications that will run on any
computer.
JavaScript: Java-derived programming language that incorporates
event-driven scripts into HTML documents.
K
Keyword: Word or phrase used by a search engine to identify information
from an online database.
L
Log File: A file created by a web or proxy server which contains all of
the access information regarding the activity on that server.
M
Mail Box: A repository for messages in an electronic mail system or EDI
server. Only authorised messages are allowed into mailboxes
Marketplace: The world of commercial activity where goods and services
are bought and sold.
Markup Language: Commands that define how the contents of a file are
displayed or printed and how individual data elements within a file are to be
processed.
N
Network: Central hub for EDi communications, which provides computer
power, communications facilities and interfaces with trading partners.
O
Open Database Connectivity (ODBC): A standard for accessing different
database systems. There are interfaces for Visual Basic, Visual C++, SQL and the
ODBC driver pack contains drivers for the Access, Paradox, dBase, Text, Excel
and Btrieve databases.
P
Page Views: A representation of the amount of hits to a HTML page. (Hits
on non-HTML documents such as .gifs/graphics are not counted).
Platform: The operating system (i.e. Windows 98, Windows NT, etc.) used
by a visitor to the site.
Plug-in: An application that works within another application -- such as
a browser -- to extend its functionality, for example, audio or video
capabilities or middleware connections.
Protocol: An established format for transmitting data between two
devices. The main protocol for transmitting web pages is HTML, while the main
protocol for transmitting e-mail is SMTP.
Proxy Server: Located between Web browser and another server;, the Proxy
Server fulfils requests for information from a locally stored cache and ensures
security and administrative control.
Q
R
Referrer: A URL indicating where a visitor to a site originated from. If
the visitor followed a link to reach a page, the referrer will be the previous
page. In the case of a graphic on a page, the referrer will be the page
containing the graphic.
Return Code: The return status of the request which specifies whether
the transfer was successful and why.
Possible "Success" codes are:
200 = Success: OK
201 = Success: Created
202 = Success: Accepted
203 = Success: Partial Information
204 = Success: No Content
300 = Success: Multiple choices
301 = Success: Moved Permanently
302 = Success: Moved Temporarily
303 = Success: New Method
304 = Success: Not Modified
Possible "Failed" codes are:
400 = Failed: Bad Request
401 = Failed: Unauthorized
402 = Failed: Payment Required
403 = Failed: Forbidden
404 = Failed: Not Found
500 = Failed: Server Error
501 = Failed: Not Implemented
502 = Failed: Bad Gateway
503 = Failed: Out of Resources
504 = Failed: Gateway Tim-Out
S
Screen Resolution: The pixel width and height a computer's screen
supports. Typical values for screen resolutions are 1024x768 and 800x600.
Script: A Program written in a non-compiled language, such as Perl. A
script may be used by a Web server and is invoked through CGI.
Secure Sockets Layer (SSL): A protocol designed by Netscape
Communications Corporation to provide encrypted communications on the Internet.
SSL is layered beneath application protocols such as HTTP, SMTP, Telnet, FTP,
Gopher, and NNTP and is layered above the connection protocol TCP/IP. It is used
by the HTTPS access method.
Server: A computer that hosts information available to people accessing
the Internet.
Session: One of the more accurate representation of the number of visits
to a web site. A session combines all the hits generated by someone accessing
various pages and images within a session and counts them as one session. Users
are determined by the IP address or cookie and a session is terminated when a
user is inactive for more than 30 minutes, although this duration can vary from
host to host.
Simple Mail Transfer Protocol (SMTP): The protocol used to transfer
E-mail between computers on the Internet. It is a server-to-server protocol, so
other protocols (like POP) are needed to transfer the E-mail to a client
machine.
Spiders: An automated program which searches the internet.
T
Tag: Defines the start and end of an element. Within a tag, information
about data is contained, for example, structure, style or format.
Transmission Control Protocol/Internet Protocol (TCP/IP): Transmission
Control Protocol/Internet Protocol. The networking protocols used on the
internet.
Trading Partner: Any entity that does transactions with a company or
business, for example, suppliers, distributors, transportation providers,
financial institutions, etc.
U
Uniform Resource Locator (URL): A means of identifying an exact location
on the Internet.
V
W
Web Site: One or more Web pages on a related topic.
World Wide Web (WWW): A computer network consisting of a collection of
internet sites that offer text and graphics and sound and animation resources
through the hypertext transfer protocol.
X
Y
Z